I helped get people hungry for food – and for life.

The high-street restaurant market is fiercely competitive, driven more by discounts than difference. But when Carluccio’s came to us wanting a way to refresh their brand and reach a new audience, we knew we’d have to take a fresh approach. After embedding myself in their brand values, and meeting the late, great Carluccio himself, I decided to rebel against the trend of minimalism that was taking over restaurants, and instead made the brand all about living life to the full – being greedy for life and for great food.

From developing the brand positioning and tone of voice , right down to re-writing their menus, I helped bring their new brand to vibrant life.