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NATIONAL CRIME AGENCY

I put invisible people where no one could miss them.

(And helped free two people from slavery.)

There are 13,000 + modern slaves in the UK today. Invisible people working alongside every one of us. I was tasked by The National Crime Agency with creating a PR campaign that would bring these people and their stories out of the darkness. To make the unseen – seen.

Working with world-class photographer, Roy Carnegie, I oversaw the creation of 12 powerful images of Modern Slaves which were displayed in city centres up and down the UK.

As well achieving as unmatched coverage, and double the amount of calls to the Modern Day Slavery helpline, the campaign has literally freed two people from slavery. When in your life can you say something you worked on had such an impact?

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