Putting a sock in under age images of children.

The Internet Watch Foundation exist to make the web a safer place. They came to Kindred with a simple challenge: get young people watching porn to report indecent images of children when they stumble across them.

Rather than shame the viewer into taking action, I took a more humorous, empathy led approach.

Enter, Socky – a walking, talking wank sock.

The campaign was viewed over 7 million times across social media and there has been a 19% increase in reporting and thousands of indecent images of children have been taken down. Not bad work for a sock!

It received Highly Commended for the Drum Advertising for Good (losing out to Viva la Vulva – which is the only campaign I am happy to lose to).

We also created a suite of assets to be shared in schools and universities.

The #sosockingsimple campaign went viral with over 3 million social engagements. Some of those engagements have been classic.

FURTHER ADVENTURES OF SOCKY

For the second year we produced three new films and a hard-hitting PR campaign – The Dark Side of the Selfie, which got over 500 pieces of coverage, including a number of national broadcast pieces.